Quick Response (QR) codes are those weird-looking black and white symbols that seem to be popping up everywhere nowadays. Their basic designs are similar to bar codes only that they have the capacity to hold a lot more information. Let us look at how small business can benefit from these codes.
Quick Response codes are created for the mobile phone world. They are meant to be scanned using smartphones with on-board cameras. The only other thing your customer needs is a QR reader, which is easy to download and is usually free.
The market has a large number of QR reader applications; especially for common mobile phone models. Most of these readers are free of cost and are readily available on the internet.
Why QR codes?
The reason QR codes are gaining massive popularity so fast is because of the fact that they can be used to do a number of things. A simple scan can lead a customer to a business’s website and any other digital destination. This is all determined by the information embedded in the code by the business.
Some of the more common uses of QR codes include links to:
- Email and websites
- Promotions, coupons and special offers
- Event details
- Product descriptions
- Contact details
- Mobile websites and social sites
Now that you know what Quick Response codes can do, you need to understand where to use them. You should choose a method that will ensure a lot of people see and use them to access the information you want them to have.
Some of the places your customers will easily see them include:
- Product tags
- Brochures, catalogs and fliers
- Business cards
How to create QR codes
There are a lot of websites that allow business owner to create quick response codes free of cost. All you have to do is search for “free QR code generator” and you will have a wide range to choose from.
However, you may want to consult with a professional Mobile Marketing specialist to assist you in generating the best QR codes for your business.